Long Views

Social Advertising Models Go Back to the Future This content requires a paid GigaOM Pro subscription

  • Tuesday, March 23, 2010

Brand advertising is making a comeback as search behavior moves onto social networks.

You might have expected that after the cost-per-click revolution led by Google, contextual advertising would continue to be the ticket for web monetization going forward. But that hasn't been the case. Brand advertising is making a comeback as search behavior moves onto social networks. Here's a closer look at how the new social breed of web players are looking to monetize their users.

Related Research

Practical business content collaboration: Personal tools show the way This content requires a paid GigaOM Pro subscription

Facebook’s IPO filing: the opening shot heard round the world This content requires a paid GigaOM Pro subscription

12 tech leaders’ resolutions for 2012 This content requires a paid GigaOM Pro subscription

Forecast: the evolution of the digital music industry This content requires a paid GigaOM Pro subscription

What Is GigaOM Pro?

GigaOM Pro is the future of technology-focused market research. We deliver expert analysis in an open conversational platform. GigaOM Pro will keep you on the inside track with the following markets:

  • Mobile
  • Cleantech
  • Infrastructure
  • Collaboration
  • Digital Lifestyles

What Customers Are Saying

GigaOM Pro is “a model that delivers great value to readers. I continue to be impressed with the quality of the research and analysis, and more and more content is being added all the time as the community of contributing analysts continues to grow.”

Rob Henshaw
Founder, ValleyShadow.com

“The combination of research, analysis and discussion has become central to my job and crucial to staying informed.”

Ryan Hess
Adobe

Subscribe Now