Connected Consumer › Weekly Updates › March 30, 2010

The iPad: Cable TV For Publishers?

For the avid news consumer, the monthly cost of using the iPad could quickly mount to $100 or more–cable TV territory. Those using the 3G version will need to tack on $15 to $30 a month more for 3G service. That’s going to force consumers to make some tough, and probably pretty narrow, choices as to what content they get on their iPad.

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About the author

Paul Sweeting

Principal , Concurrent Media Strategies

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