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For Wal-mart, There’s More to Vudu Than VOD This content requires a paid GigaOM Pro subscription

  • Tuesday, March 2, 2010

Over time, then, Wal-mart could end up with a very large installed base of connected TV sets and set-tops with its proprietary streaming platform baked in.

The initial reaction to Wal-mart’s acquisition of digital movie service Vudu last week, reportedly for $100 million, included a sizable helping of skepticism. Having failed in digital movie distribution twice before, some experts argued, Wal-mart was simply setting itself up for a three-peat with the Vudu deal. Others insisted consumers are unlikely to invest in a pricey new Vudu-enabled HDTV set just to get access to movies they can already rent or buy on DVD [...]

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