Connected Consumer › Long Views › April 19, 2010

From Spots to Spikes: TV Taps Into the Cloud

Big media events don’t come along every day, so when you’re betting the company’s growth on driving traffic to your web site from a single exorbitantly priced Super Bowl ad or a trail in a popular TV program, it pays to make sure that your IT infrastructure will handle the load. Broadcasters and advertisers alike are turning to cloud computing in order to anticipate, test for, and cope with these brief — but tremendously lucrative — spikes in demand.

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Paul Miller

Founder , The Cloud of Data

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