GigaOM Pro

Summary:

TDG designed and, in December 2009, fielded an extensive research study of U.S. adults that subscribe to a residential broadband Internet service in the U.S.  Though very broad in scope, the study focused primarily on consumer video viewership, addressing topics such as the frequency with which users view regular broadcast TV, online video and mobile video. In this presentation, we mine the data to create a demographic and technologic “snapshot” of adult online video viewers in the U.S. at year-end 2009. Includes survey data on content preferences by sub-group such as gender, education, income and age.