GigaOM Pro

Summary:

Google unveiled Google TV at its I/O conference on May 20, promising to revolutionize the TV ecosystem by giving people “the power to experience what they love on TV and on the web on a single screen,” while turning the living room “into a new platform for innovation.”

It’s a promise made by others (including no-less formidable innovators such as Microsoft and Apple) but never delivered on. Much has changed since Microsoft failed with Web TV, however, and even since Apple introduced (and has since largely ignored) its Apple TV. The amount of premium video content available on the Internet has grown exponentially, while faster broadband connections have made delivering high-quality video over IP networks feasible. In this research note, we look at why the time is ripe for Google’s offering to succeed, what it si, and its potential impacts on the TV ecosystem, including users, hardware providers, app stores, content providers, distributors, and competitors (including Apple, Microsoft, and independent IP video platforms).