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Beyond Carbon, and Not in Name Only This content requires a paid GigaOM Pro subscription

  • Friday, June 4, 2010

Cutting carbon emissions is nice, but cost savings opportunities will ultimately drive the carbon software market.

Remember Carbonetworks? This week, the carbon management firm underwent one of the most dramatic changes that any company can make: It ditched its name. Let’s explore a key market insight that this act of rebranding reveals. Carbonetworks is now called ENXSuite, and according to its newly appointed CEO, Oracle veteran Beatriz Infante, dissecting the new brand better reflects her company’s core strengths — “EN” evokes energy, and “suite” implies an enterprise-class software and services platform. Clever, [...]

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