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Research Briefings

Report: The In-App Advertising Landscape

Summary:

In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices, and the ever-increasing supply of apps on the market is giving advertisers endless opportunities to reach consumers.

  1. Table of Contents
  2. Executive Summary
  3. Introduction
  4. The Ecosystem
    1. Adverstisers
    2. Ad Agencies
    3. Ad Networks
    4. Ad Enablers
    5. Analytics Providers
    6. Developers and Publishers
    7. Consumers
  5. Business Models
    1. Premium
    2. Freemium
    3. Ad-Supported
    4. Sponosered
    5. Content Extensions
  6. Matchmaking: The Right Apps With the Right Ads
  7. Consolidation and Alliances
  8. Challenges in In-App Advertising
    1. OS Fragmentation
    2. The End of Unlimited Data Plans
    3. Consumer Privacy
  9. Key Takeaways
  10. About Colin Gibbs
  11. About GigaOM Pro

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