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Why Everyone Wins When Cloud Computing Meets the Channel This content requires a paid GigaOM Pro subscription

  • Sunday, June 20, 2010

Cloud providers need customers, telcos and VARs need cloud offerings and we're seeing a growing number of channel partnerships as a result.

Selling cloud computing — especially of the externally hosted variety — to established businesses is no easy feat. Companies understand the potential benefits, but they’ve spent years and possibly large sums of money on virtualization efforts, and they have their own specific problems that aren’t easily addressed by one-size-fits-all cloud offerings. Many cloud providers and vendors, meanwhile, have neither experience selling to nor dealing with traditional businesses, which in turn puts them in a tough spot. Considering [...]

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