Lessons From Google: How Facebook Can Reach One Billion Users This content requires a paid GigaOM Pro subscription

Facebook crossed the 500-million-user mark this week, but from an operational standpoint, expanding that quickly is likely to become more and more difficult over time.

In a highly anticipated milestone, Facebook crossed the 500-million-user mark this week, as noted in a blog post by co-founder and CEO Mark Zuckerberg. The social network launched a user-generated site called Facebook Stories in honor of the event. And in advance of the festivities, Zuckerberg told a conference in Cannes that he fully expects the network to reach the one-billion-user level at some point over the next few years, calling it “almost a guarantee.” Certainly, [...]

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