Long Views

Opportunities Abound as the “Rules of Work” are Broken This content requires a paid GigaOM Pro subscription

  • Wednesday, July 28, 2010

As the old rules of working are broken, opportunities are emerging for tech companies to facilitate new ways of working.

Easy access to broadband, mobile computing and cloud-based software is impacting the way that we work and the way that we think about building companies. How, then, do we migrate the established "rules of work" to this new scenario? How do we ensure that everyone has the same advocacy, the same protection from abusive employers that traditional employees have? And how can employers make sure that they attract and retain the best talent? These questions were among those pondered at today's "Future of Work" GigaOM Bunker Series event. None of them have easy answers. However there are plenty of opportunities for companies that can help facilitate this shift.

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