Twitter Ramps Up Its Monetization Plans With Earlybird This content requires a paid GigaOM Pro subscription

Twitter is expanding the monetization of its growing user base with a new offering called @earlybird, and response to the account is encouraging.

As Twitter continues to see dramatic growth — and some related reliability issues — the social network is busy trying to expand the monetization of its growing user base. The latest piece of that puzzle emerged this week with the launch of a Twitter offering called @earlybird. In a nutshell, it’s a special Twitter account users can follow and get access to time-limited offers from advertisers on a variety of products and services. Whether it [...]

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