How to Make Google Matter in Social Media 
Just as the consumer Internet has driven technology innovation for the last decade, social media, along with mobile, will be the next. More critically, search and advertising need to tap into the data generated by social media activities to improve relevance and targeting accuracy. Google has had its share of social media flops, and many smart analysts now think the search just doesn’t have “social” in its nature. But the company’s announcement last week of real-time search, focusing [...]
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About the Author
David Card
in New York, NY
Expertise: social media, cross-media programming, interactive advertising, integrated marketing, media convergence, digital revenue generation, customer analysis and segmentation, youth audiences, digital music
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