How to Thrive as a Hardware Vendor in a Cloud-Centric World This content requires a paid GigaOM Pro subscription

For storage and server vendors torn between selling to public cloud providers or pushing the internal cloud message, the solution might lie in rethinking the either-or strategy.

I read a thought-provoking CNET blog post this week that argued storage vendors are better off focusing their sales and marketing efforts on internal clouds rather than on public clouds. Essentially, the argument goes, in the name of large-volume sales, vendors are feeding a growing monster, the cloud, that ultimately hopes to steal their sales. And they’re making these deals at lower margins than selling directly into enterprises. I’d argue this concern applies equally to server [...]

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