GigaOM Pro

For social media advertising opportunity – and your own usage of it for marketing – it’s critical to consider three things: scale, distribution and targeting, and format.

Forecaster eMarketer has raised its outlook for U.S. social networks advertising spending this year by nearly 30 percent, to $1.68 billion in 2010 and to over $2 billion in 2011. Overall online ad spending recovery and Facebook’s continued growth were behind eMarketer’s decision to revamp its December forecast. Of course, increased market growth means that more advertisers are shifting more attention towards social networks as an advertising platform, but how can social media companies best [...]