The iTunes App Store has more than 250,000 active apps for sale. How will you get yours get noticed? After you’ve spent significant time and resources on developing and releasing it, you can’t simply wait for it to be “discovered.” In today’s crowded marketplace, you need a strategic and savvy marketing approach to sell your app — or you risk it getting lost in an ever-expanding deluge of sub-par offerings. Navigating the nuances of app marketing involves many steps, from knowing the finer points of search engine optimization to understanding Apple’s ranking policies and how to use social networks to your advantage. This guide offers strategies for all of those topics and countless others, including app design; choosing a release date; Facebook, Twitter and YouTube marketing ideas; what makes or breaks a press release; and tips on how to win the approval of the ever-influential app blogger.