Connected Consumer › Weekly Updates › October 22, 2010

How Starbucks Can Become the Barnes & Noble of E-books

Let’s face it. Many of us go to Barnes & Noble not for the high-priced books but for the comfortable environment created by overstuffed chairs and coffee (Starbuck coffee, to be exact). But lately there’s reason to worry that the cozy brick-and-mortar retailer might not be around forever, and the question then becomes, in the age of e-books, will there be a savvy retailer to fill the void if brick-and-mortar bookstores go the way of the dodo?

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