GigaOM Pro

Summary:

With DVD sales plummeting and Blu-ray and digital sell-thru unable to make up the gap, Hollywood continues to struggle with the digital revolution. Among the countless strategies under consideration to reverse this trend is making titles available for rent on or near the day they premiere in theaters. While this may be heresy to many insiders — especially theater owners — for consumers, the economics make sense. The research brief discusses a slice of TDG’s latest research on precisely this subject: consumer proclivity to pay additional rental fees in exchange for access to new titles earlier in the release window (in the present case, one week after the movie first premiers).