The television business is on the cusp of the biggest technological upheaval since the introduction of cable TV. The addition of Internet connectivity to living room devices will enable new functionality around programming services, program discovery, social networking, ad targeting and measurement — aspects of the TV viewing experience that have remained largely unchanged for decades. These trends have the potential to become the foundation for new economic models around how viewers pay for video service and how program creation is financed. In this report, we examine the leading contenders’ strategic positioning, relative strengths and weaknesses, and provide the early line on their odds of success. Companies mentioned include Google, Apple, Boxee, Roku, Vudu, Samsung, Microsoft and Sony. To see a full list of companies and to read the full report, sign up for a free trial.