Connected Consumer › Long Views › November 18, 2010

Web-based Strategies for Engaging TV Viewers

These days, the amount of content available for the average TV junkie is astronomical, and it’s the rare series that doesn’t bundle its episodes with an online presence. And though most television executives at this stage are relatively blunt about the fact that the web elements of a TV show are strictly supplemental, as users get more sophisticated, and as new opportunities for monetization are explored online, that equation may change.

View full report. Take 60 seconds to… Limited time offer of $299 a year after free trial

About the author

Liz Shannon Miller

Co-Editor , GigaOM

GigaOM Pro delivers expert analysis to turn market challenges into business opportunities.

From data to decision

Network of experts
More than 130 analysts and counting provide deep insight across multiple technology sectors. Meet our analysts.
Fresh content daily
Daily updates, weekly columns, in-depth briefings and quarterly
wrap-ups will keep you informed. Explore our content.
Beyond numbers
Converse with our analysts and community — challenge their analysis or engage in one-on-one conversations.

Real experts, real answers

Mike Wolf, Vice President of Research, GigaOM
Mike Wolf
Vice President of Research, GigaOM
» Profile » Latest report

Monica Paolini, President, Senza Fili Consulting
Monica Paolini
President
Senza Fili Consulting
» Profile » Latest report

Clint Wheelock, Managing Director, Pike Research
Clint Wheelock
Managing Director
Pike Research
» Profile » Latest report

David Card, Research Director, GigaOM Pro
David Card
Research Director
GigaOM Pro
» Profile » Latest report

See all analysts »

Praise for GigaOM Pro

The combination of research, analysis, discussion and opinion on GigaOM Pro has become central to my job and crucial to staying informed.

Ryan Hess
Adobe

GigaOM Pro has assembled a world-class roster of analysts with a focus on some of the issues that are changing the world, from Green IT to NewNet to Connected Consumer.

Jay Andersen
Vice President, Hill and Knowlton

I needed to come up to speed very quickly on mobile payments. I’d already activated my GigaOM Pro subscription… I found report after report incredibly useful. It’s like my secret weapon. It’s just a way to get smarter faster, and I’m a fan.

Sam Ramji
VP of Strategy, Apigee

Industry leaders using GigaOM Pro

Austin Ventures, Adobe, Marvell, PayPal, Peer1, Rackspace, Rovi, Tribune, and more

Learn about enterprise solutions »

Join the 10,000-plus professionals using this premier market research service