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3 Ways Google Can Succeed in E-books This content requires a paid GigaOM Pro subscription

  • Friday, December 17, 2010

Google must focus on payments, hardware and indie bookstores if it wants to stand up to Amazon in the e-book space.

Last week, Google finally launched Google eBooks (formerly called Google Editions), its cloud-based e-book marketplace and reader. While the reaction so far has been mixed, the company scored points for its browser-centric approach and its affiliate program that provides indie book retailers with a way to avoid becoming e-book wallflowers. But despite these strengths, Google’s success in e-books is far from a sure thing. Of all the digital media markets at the moment, e-books is seeing [...]

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