AppSense Secures $70 Million

UK virtualization provider AppSense today announced a $70 Million investment from investment bank Goldman Sachs. This is the company’s first external investment in twelve years, and gives them the resources to expand rapidly in a market they expect to be worth $2 Bn “over the next couple of years.” The company differentiates itself by addressing user virtualization rather than the more common virtualization of machines undertaken by VMware and others. The company — and their new backer — clearly believe there’s increasing demand for effective management of a user’s desktop settings across both physical and virtual devices… but can they defend their market position against the makers of those virtual machines upon which they currently rely?