NewNet › Weekly Updates › April 25, 2011

What Local Social Commerce Needs to Really Take Off

Last week, a handful of local e-commerce and interactive marketing announcements from Groupon, eBay, and others hinted at future accelerators for the already-hot social commerce space. For social commerce to really take off, suppliers must tap national marketing budgets, fine-tune personalized offers and expand beyond customer acquisition into retention.

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David Card

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