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From car to cloud: the future of the in-vehicle app landscape

Summary:

Recent developments in the vehicle industry suggest that 2011 could be the year of the car as a major platform for apps. From BMW’s support for Apple’s iPod Out feature to the emergence of Nokia’s Terminal Mode, a system that integrates mobile applications and the car, automakers and app developers are jumping on board the in-vehicle app movement. This report examines that landscape, its major players and their offerings, and how the market is shifting from device to car and, eventually, to the cloud. Increased broadband speeds, electronic vehicles and social apps such as those powered by Twitter will play major roles on this journey. Additional companies mentioned in this report include Ford, BMW, Geely, Nissan and Google. For a full list of companies, and to read the full report, sign up for a free trial.

  1. Table of Contents
  2. About Haydn Shaughnessy
  3. About GigaOM Pro
  4. Executive Summary
  5. Introduction
  6. The three modes of car apps
    1. The pocket
    2. The car
    3. The cloud
  7. Suppliers and platforms
  8. Sizing the car-apps market
    1. The vehicle population
    2. The apps market
    3. Revenues
  9. Market positions of leading automakers
    1. Ford
    2. GM
    3. BMW
    4. Toyota
    5. smart
    6. Geely (China)
    7. Awareness index
  10. The long-term vision for in-car apps
  11. Electric Vehicles
  12. Conclusion
  13. Further Reading

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