E-book lending is on the rise, thanks to the continued growth of the e-book market and programs from online retail giants like Amazon and Barnes & Noble. In this research note, we examine two distinct business models in the e-book lending space: the consumer model and the library model. We also look at the challenges to widespread adoption, which will emerge in addition to the new business models and services that rise along the way. Companies mentioned in this report include Amazon, Barnes & Noble and Facebook. For a full list of companies and to read the full report, sign up for a free trial.