With this week’s announcement, Amazon lays bare its strategy for the market, one in which it can become a true hardware player yet stay within its center of gravity as a dominant content and digital goods marketplace. In doing so, it utilizes a number of interesting and disruptive strategies that hit at its competitors’ weak points. The announcement also illustrates how Amazon is often playing a different game than the rest, operating two to three moves ahead of the industry. This research note analyzes the multiple ways in which Amazon’s announcement has disrupted the digital content and personal computing space. Additional companies mentioned in this report include Apple, Google and Research In Motion. For a full list of companies, and to read the full report, sign up for a free trial.