Forecast: the future of near field communication

Summary:

By 2015, the worldwide sales of NFC-equipped handsets will reach 263.6 million units, with the cumulative total at more than half a billion compatible devices. This report covers the current landscape for NFC, examines the technology’s different forms of deployment and forecasts its future. It also examines the various deployments of NFC technology — mobile payments, point of purchase, augmented reality — and the challenges businesses, carriers and handset makers face moving forward. Companies mentioned in this report include Google, TapIt, Amazon and NTT DoCoMo. For a full list of companies, and to read the full report, sign up for a free trial.

  1. Table of contents
  2. About David Chamberlain
  3. About GigaOM Pro
  4. Executive summary
  5. Introduction
    1. Applications and scenarios
    2. Drivers and obstacles
  6. NFC background
  7. NFC technology overview
    1. Description
    2. Standards
    3. Cell phone deployment and considerations
      1. NFC form factor
      2. The mobile payment secure element
  8. NFC initiatives
    1. Japan
    2. United Kingdom
    3. United States
      1. Isis
      2. Google Wallet
  9. NFC applications
    1. Mobile payments
    2. Ticketing
    3. Location services and augmented reality
    4. Point of purchase
    5. Coupons
    6. Loyalty cards
    7. Building access
  10. Drivers and obstacles to NFC adoption
    1. Drivers
    2. Obstacles
  11. Forecasts, 2011–2015
    1. Global handset and smartphone market
    2. NFC handsets by region
    3. NFC application subscribers
      1. Mobile payments
      2. Ticketing
      3. Point-of-purchase displays
      4. Coupons
      5. Loyalty and membership cards
  12. Summary and conclusions
  13. Glossary
  14. Further Reading

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