The future of mobile: a segment analysis by GigaOM Pro

Summary
Table of contents
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As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture of the mobile industry emerges. This report examines the various sectors of the mobile landscape and what the future holds for each. Hardware, cloud services, mobile search, advertising, location-based services and the growing ubiquity of the Internet of Things will all play an important role in the concept of mobility as it shifts and evolves over the next several years. With the help of more than a dozen contributors, GigaOM Pro presents a comprehensive analysis of the companies and trends that will lead us into the next era of mobile.

Table of contents
Introduction – by Colin Gibbs, Mobile Curator, GigaOM Pro
Mobile handset software platforms: what history can teach us – by Derek Kerton
1. A brief history of mobile platforms
2. The lessons
3. What does the future hold?
Tapping the tablet market’s full potential – by Colin Gibbs
1. Outlook
2. Companies to watch
3. The race to dominate
Mobile services: the next frontier in wireless – by Gerry Purdy, Ph.D.
1. What to expect in 2012
  1. Predictions
  2. Wildcard prediction
  3. M&A possibilities
Connected devices: opportunites for the Internet of Things – by Laurie Lamberth
1. The current market
2. Outlook
3. Companies to watch
  1. Semiconductors and modules
  2. Wireless access network
  3. Device and platform software
  4. Cloud-based services
The future of mobile health, 2011–2016 – by Jody Ranck, DrPH
1. What’s driving growth?
2. Movers in the next 5 years
3. Companies to watch
How social-location-mobile (SoLoMo) is transforming e-commerce – by Dr. Phil Hendrix, Ph.D., and Eric Risely
1. The social tsunami
2. Location: more than latitude and longitude
3. Mobile: the Internet in consumers’ pockets
4. Challenges for SoLoMo
5. Digital signals
6. Innovative new SoLoMo apps and solutions
7. Leveraging SoLoMo
The new breed of mobile search engines – by Peggy Anne Salz
1. Mobile search players: Google isn’t alone
2. Outlook
3. Companies to watch
Make me an offer: hyperlocal targeting in mobile – by Greg Sterling
1. The rise of coupons and daily deals
2. Deals plus apps plus location: the rise of hyperlocal targeting
3. Outlook
4. Companies to watch
Mobile payments: the next important growth in the mobile market – by Peter Crocker
1. Types of mobile payments
2. Outlook
3. Companies to watch
The future of mobile advertising, 2011–2016 – by Neil Strother
1. Current trends and players
2. Outlook: what to expect in 2016
  1. 7 trends that will shape mobile advertising
3. Companies to watch
A mobile VoIP and chat outlook – by Pim Bilderbeek
1. Companies that impacted 2011
2. What to expect in 2012
  1. Mobile operators vs. VoIP and chat vendors
  2. Best-of-breed products and best-of-suite products
  3. Monetizing VoIP and chat offerings
3. Companies to watch
4. Future challenges and possibilites
Solutions for a new age of wireless mobile backhaul – by Monica Paolini
1. Where we are now
2. New and old technologies
3. What to expect in 2011–2012
4. Companies to watch
About the authors
1. Pim Bilderbeek
2. Peter Crocker
3. Colin Gibbs
4. Phil Hendrix, Ph.D.
5. Derek Kerton
6. Laurie Lamberth
7. Monica Paolini
8. Gerry Purdy, Ph.D.
9. Jody Ranck, DrPH
10. Eric Risley
11. Peggy Anne Salz
12. Greg Sterling
13. Neil Strother

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