NewNetResearch Notes › October 24, 2011

Flash analysis: the future of Yahoo

After a disappointing earnings quarter, in early September Yahoo fired CEO Carol Bartz. About a week later, the troubled portal was reportedly more concerned with finding an investor or acquisition partner than in replacing Bartz. Yahoo has seen its once-dominant online portal business model lose momentum and ad revenues to search engines and social media. What’s a portal to do? We thought we’d ask GigaOM readers in a survey. This research examines the survey’s results. Overall we found that respondents were not optimistic about Yahoo’s future. Many had strong opinions on whether Yahoo should or could stay independent or whether it would be acquired. And most agreed that Yahoo needs help in figuring out its overall vision and strategy. Companies mentioned in this report include Facebook, Google and Yahoo. For a full list of companies, and to read the full report, sign up for a free trial.

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David Card

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