In today’s new universe of video content, consumers need more than a five-button remote to effectively navigate the thousands of choices available. Fortunately, the same technology that has made it possible to create so many offerings can also provide the intelligence to help us find what we want to watch. Though it’s not clear which of the new approaches will win, services from Microsoft, Google, Apple, Roku and others are leading the way towards enormous rewards when it comes to the new era of TV interfaces. Additional companies mentioned in this report include Rovi, Technicolor and Hulu. For a full list of companies, and to read the full report, sign up for a free trial.