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Research Briefings

Managing infinite choice: the new era of TV user interfaces

Summary:

In today’s new universe of video content, consumers need more than a five-button remote to effectively navigate the thousands of choices available. Fortunately, the same technology that has made it possible to create so many offerings can also provide the intelligence to help us find what we want to watch. Though it’s not clear which of the new approaches will win, services from Microsoft, Google, Apple, Roku and others are leading the way towards enormous rewards when it comes to the new era of TV interfaces. Additional companies mentioned in this report include Rovi, Technicolor and Hulu. For a full list of companies, and to read the full report, sign up for a free trial.

  1. Table of contents
  2. About Alfred Poor
  3. About GigaOM Pro
  4. Executive summary
  5. Introduction: What’s on television tonight?
    1. The old ways are no longer sufficient
    2. Control confusion
    3. New paradigms promise big rewards
  6. Growth factors define the problem
    1. The growth of linear program choices
    2. The growth of streaming video on demand over the Internet
    3. The growth of user-contributed content
    4. The growth of digital social networks in the average consumer’s life
    5. The growth of targeted marketing on the Internet
  7. What does the user interface do?
    1. Search
    2. Browse
    3. Recommend
    4. Retrieve
    5. Access control
    6. Social interaction
  8. The hardware component
    1. The remote control
    2. The connection
  9. Key company competitive analysis
    1. Online content services
    2. Interface services
  10. Recommendations
  11. Further reading

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