Mobile › Long Views › November 18, 2011

2012: the year of confusion for NFC payments

Near field communication (NFC) payments seem poised for takeoff next year in the U.S., with the launch of Isis from the carriers and a wider deployment of Google Wallet. But while 2012 will surely mark some big growth for NFC, it’s also likely to be a year full of confusion as the technology and the business relationships around it work through a number of challenges. Those include consumer adoption, standardization and interoperability, merchant uptake and evolving business models, and the players working with, not against, one another.

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Ryan Kim

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