Connected Consumer › Weekly Updates › December 23, 2011

What’s driving the next phase of the e-commerce evolution

The outsize growth in online spending this holiday season suggests that e-commerce as a sector of the economy has passed some kind of tipping point and that factors beyond simply convenience and price — both long-standing hallmarks of online shopping — are propelling the e-commerce sector into a new phase in its evolution.

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Paul Sweeting

Principal , Concurrent Media Strategies

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