Long Views

When video gets democratized, who wins and who loses? This content requires a paid GigaOM Pro subscription

  • Tuesday, December 20, 2011

The democratization of online video is poised to cause massive disruption in the way content is created, distributed and discovered by users.

TV viewership is still on the rise, with the typical American watching five hours a day now, according to research by Nielsen. That hasn’t slowed the growth of online video: In fact, the amount of content streamed is accelerating, too. While it hasn't yet made a dent in traditional TV ratings, the overall trend in online viewership suggests that at some point in the future new streaming players will begin to steal share and audience from existing TV networks. But who is likely to win or lose when that happens?

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