The next big thing in collaboration is crowds, not social. We still struggle with silos of collaboration in most enterprises today. By adding social tools we have accelerated communication but not necessarily increased the overall level of collaboration and action in the enterprise. That’s where crowds — defined here as a network that drives a task or goal that has business value — come in. This piece aims to demonstrate how crowds will add value to your business and shows some examples of what work in the future might look like using this largely untapped resource. Companies mentioned in this research note include Amazon, Geek Squad and Skype. For a full list of companies, and to read the full report, sign up for a free trial.