Facebook’s app ecosystem is still missing a piece of the puzzle 
At its f8 developer conference last September, Facebook CEO Mark Zuckerberg laid out a grand vision of a new class of lifestyle apps enabled by Facebook’s technology platform. Last week, at a subdued event that attracted far less media coverage, Facebook sketched out its progress and showed some 60 apps. Facebook’s apps ecosystem is showing positive signs of evolving, but it still lacks an effective marketplace for app promotion and monetization. Such a marketplace would reinforce [...]
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About the Author
David Card
in New York, NY
Expertise: social media, cross-media programming, interactive advertising, integrated marketing, media convergence, digital revenue generation, customer analysis and segmentation, youth audiences, digital music
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