Mobile › Weekly Updates › January 25, 2012

The double-edged sword of political mobile ads

The GOP presidential candidates are already using mobile marketing campaigns to sell themselves to potential voters. The keys to success can apply to the larger world of mobile marketing and advertising too: Make voters aware of the campaign, encourage them to be a part of the conversation and keep them close as you draw newcomers.

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Colin Gibbs

Mobile Curator , GigaOM Network

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