Mobile › Weekly Updates › February 15, 2012

Lessons from Starbucks’ success in mobile payments

The mobile payments industry can learn a lot from Starbucks, which has seen tremendous success with its year-old payment app for iPhone and Android. But very few players can match Starbucks’ brand recognition or customer demographics, and no one should expect to replicate its success.

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Colin Gibbs

Mobile Curator , GigaOM Network

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