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Research Briefings

Trends, challenges and chances in the rising mobile deals space

Summary:

The trend “mobile deals” combines location-aware discounts with mobile marketing campaigns and often incorporates purchases made on the phone at brick-and-mortar retailers. This report sizes up the mobile deals space with an aim to present a comprehensive view of the influential companies and technologies. Heavyweights like Google, PayPal and American Express are moving aggressively forward with new offerings, and it will be worth watching their different strategies (e.g., deploying QR codes vs. NFC technology) to see which dominates and sets the overall bar for the market.

  1. Table of contents
  2. Executive summary
  3. Location meets daily deals
  4. What mobile means
  5. The mobile wallet: transactions and beyond
  6. The ecosystem: business models, players and programs
  7. Market inhibitors
  8. Competitive analysis and outlook
  9. About Colin Gibbs
  10. About GigaOM Pro
  11. Further reading

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