Why Tesla’s Model X could make the electric SUV a mainstream hit

Summary:

This week electric car company Tesla Motors unveiled an advanced prototype of its third car, the Model X. The SUV-minivan hybrid is one of the world’s first all-electric minivans, and Tesla decked out the car with innovative design features that, along with a relatively affordable price tag, could attract a truly mainstream audience. Simply put, the world’s least-cool car just got hip, green and sporty. This research note examines the details of the Model X and why Tesla will be the brand to watch in the electric vehicle market.

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