Green IT › Weekly Updates › February 28, 2012

Why Zipcar is tapping the college market

Zipcar’s decision last week to make a strategic investment in peer-to-peer car-sharing startup Wheelz surprised many. But Wheelz is another way for Zipcar to access a young demographic, college students, which it has been courting for some time as a way to build its relationship with not only customers but also automakers.

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Adam Lesser

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