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Quarterly Wrap-ups

NewNet Q1: Advertising, commerce and discovery dominate

Summary:

Media issues like advertising and discovery along with commerce dominated the activity in social and real-time Web technologies during the first quarter of 2012. Google raised some hackles, Facebook responded to demands from traditional advertisers, and Yahoo got a new chief executive. The quarter also saw Pinterest, the newest social media star, showing signs of staying power; it is starting to be a force in content discovery. This report examines these trends and more, as well as provides a near-term outlook for the next 12 to 18 months.

  1. Table of contents
  2. Executive summary
  3. Google approaches a crossroads
  4. Facebook focuses on advertising
  5. New CEO at Yahoo, direction unclear
  6. Social commerce evolves in fits and starts
  7. Pinterest curation becomes latest content-discovery tool
  8. Near-term outlook
  9. Key takeaways
  10. About David Card
  11. About GigaOM Pro
  12. Further reading