If your organization doesn’t have a strategy for big data now, you will need one in the future. This paper explains how business executives working with their CTOs or CIOs and other tech management can use big data within their organizations. It explains what big data is and how it differs from traditional business intelligence. The different considerations executives should take into account as they plan their big data strategies are also discussed. For example, is it better to build your own system or to buy one? Should you run your system on premises or in the cloud? Finally, the paper also includes examples of how some companies are putting their operational data to creative use.