Go to Connected Consumer Topic Page

Research Briefings

The discovery democracy: how social discovery is transforming entertainment

Summary:

Gone are the days of traditional content recommendations, which were previously the exclusive domain of professional media outlets. Now, with the growing abundance of social networks and recommendations tools available to anyone, recommendations come from Facebook, Twitter, friends, email newsletters and countless other methods. This report examines the new world of discovery and recommendations and how their influence is creating opportunities and challenges for traditional media marketers.

  1. Table of contents
  2. Executive summary
  3. Trust and familiarity dominate entertainment discovery
  4. The influence, impact and importance of recommendation
  5. Social discovery: democratization or distraction?
    1. It’s a matter of trust
  6. Controlling the message in the social-discovery era
  7. The discovery landscape: recommendations thin on the ground
  8. Digital discovery service case studies
    1. GetGlue (social audience)
    2. Flixster (social audience)
    3. AudioVroom (intimately social)
    4. AllGame (data engine)
    5. Amazon (data engine)
  9. Conclusion
  10. About Mark Mulligan
  11. About GigaOM Pro