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Quarterly Wrap-ups

Mobile second-quarter 2012: analysis and outlook

Summary:

Apple and Google continued to dominate the race among smartphone platform providers in the second quarter of 2012, and Apple’s iPad built on an already massive lead in the growing tablet industry. But many segments of the mobile industry saw some surprising developments as mobile data usage ramped up. This quarterly wrap-up discusses some of the second quarter’s key trends and developments and sheds some light on who and what to watch over the coming months.

  1. Table of contents                                                                                                           
  2. Executive summary                                                                                                    
  3. Momentum for Microsoft’s mobility strategy                                           
  4. Operating systems vs. browsers: The mobile platform wars expand        
  5. Mobile gets more social (or vice versa)                                                       
  6. Near-term outlook                                                                                                   
  7. Key takeaways