GigaOM Pro

Summary:

How do data-center-dependent companies like Google, Amazon or Facebook reduce their power bill and, with it, their carbon footprint? The server itself could now be designed to use less power. With that possibility looming, a number of players are jumping in, from startups trying to engineer power-efficient fabrics to established chip makers like Intel that are working on lower-power processors. The race is on to see if data-center hardware can be cost-effectively implemented with a residual lowering of overall power use.