Listening platforms: finding the value in social media data
-
Laura Stuart - Monday, September 17, 2012
- 2 Responses
Summary:
Listening platforms — or social media monitoring, analysis, and engagement tools — are bringing massive amounts of new information to businesses’ marketing departments. These tools are also leading the way in the growth of social media information and access throughout organizations so that customers’ wants and needs can be better understood and, presumably, satisfied. This report analyzes how the adoption of listening platforms is transforming marketing departments, their relationships with central IT, and the core systems that run the enterprise.
Subscribe now to join the discussion!