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Research Briefings

Sector RoadMap: work media tools in 2012

Summary:

Welcome to the fast-growing world of work media, a new class of social tools based on the principles of open social networks like Facebook and Twitter but oriented to the specific needs of businesses and professionals. This report provides a brief synopsis of the business context for work media technologies, with special attention on how businesses are confronted with a set of disruptive forces and how they are responding by heading in new directions, which we call disruption vectors. Work media is an element of those vectors, and work media products will be judged based on their utility therein.

  1. Table of contents 
  2. Executive summary      
  3. Introduction     
  4. Defining work media    
  5. Today's most disruptive forces on work    
    1. The 3D workforce: distributed, decentralized, and discontinuous   
    2. Social media and social networks      
    3. Post-PC connected-communication devices     
    4. The rise of cloud computing   
  6. Disruption vectors in work media        
  7. Short-term work relationships  
  8. Microtools                    
  9. Networks and processes           
  10. Consumerized IT         
  11. Social communications   
  12. Work-media sector outlook
  13. About Stowe Boyd   
  14. About GigaOM Pro      
  15. Further reading