Thanks to the rise of online business, companies must now get their products and services to market as fast as they can, and releases that occur in periods of months or years are no longer competitive. As a result, the pattern of how to release software is changing from large, infrequent releases of new software to small, frequent releases. This paper explains the world of continuous delivery and its underlying philosophy, devops. It is intended for executives who determine their organization’s business strategies. If you are looking for ways to reduce time to market and are considering a realignment of traditional assumptions about the roles of development and operations, you require knowledge of new tools and new approaches.