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Quarterly Wrap-ups

Social third-quarter 2012: analysis and outlook

Summary:

Social media technologies continue to permeate marketing and enterprise collaboration, even if investors felt let down in the third quarter by their consumer-facing businesses like Facebook, Groupon, and Zynga. So B2B technology offerings in support of marketing and collaboration will soon steal all the social tech attention. This quarterly wrap-up analyzes these events, and provides a near-term outlook for trends, technologies and companies to watch in the next 18 to 24 months.

  1. Table of Contents                                                                                                           2
  2. Executive summary                                                                                                    
  3. Social media meltdown                                                                                           
    1. Zynga exposes social gaming category flaws                                                     
    2. Groupon tries to re-invent itself                                                                               
    3. Facebook will probably be just fine                                                                        
  4. Work media starts to drive the social enterprise                                 
  5. Twitter tightens its API                                                                                           
  6. Reshaping social and online media                                                                   
    1. Can the old portals evolve?                                                                                   
    2. Social media marketing on the verge                                                                  
    3. Potential privacy impact on ad targeting                                                              
  7. Near-term outlook                                                                                                 
  8. Key takeaways
  9. About David Card                                                                                                            
  10. About GigaOM Pro
  11. Further reading