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Research Briefings

What the shift to the cloud means for the future EPG

Summary:

The purpose of the on-screen guide has shifted, and the interface is now only one aspect. A more complicated matter is how the guide ties into content-recommendation engines, interactive applications, advertising platforms, and more. Television service providers and connected-TV device manufacturers all want to use the EPG as an access point for understanding consumers on the one hand and reaching out to or influencing them on the other. In other words, the EPG is a gateway to the living room and a way to own the consumer at home.

  1. Table of contents
  2. Executive summary                      
  3. Transitioning to the cloud   
    1. Internet video guides arrive 
    2. Evolution on legacy platforms            
  4. Understanding the stakes 
    1. Metadata grows up        
    2. The long view on advertising and upsell   
  5. Players to watch                                                                                                                                        
  6. Major trends and what to expect     
  7. Conclusion     
  8. About Mari Silbey 
  9. About GigaOM Pro